Thierry Henry Stars in Samsung’s TV Campaign Ahead of FIFA World Cup 2026

Samsung is celebrating 20 years as a leading TV brand with a Europe-wide campaign. The campaign stars Thierry Henry and comes ahead of the FIFA World Cup 2026, which will be co-hosted by the United States. The purpose is to tell fans how they can enjoy the upcoming football/soccer World Cup together comfortably at home.

New Samsung campaign shows how football unites people

Samsung says its campaign celebrates soccer the way it should be experienced. The game is best enjoyed together, and a premium TV can make those moments special. The campaign also highlights the summer sports lineup, with Thierry Henry at the center. It also presents a phrase: “Watch it on a Samsung.”

“For me, the way you watch sport is just as important as the sport itself,” says former Arsenal and France international Thierry Henry. “This campaign shows how technology can truly enhance such euphoric moments. Whether you’re watching football together in a pub or at home, it’s always better on a Samsung device.”

Samsung aims to bring the stadium feel into the home with its latest Micro RGB, OLED, and Neo QLED TVs. The company has spent 20 years improving how people watch sports on TV at home. Since football brings people together, the campaign spotlights the shared moments it creates. They are now enhanced with the latest AI-powered TV technology.

A few weeks ago, Samsung launched its 2026 TV lineup in several regions, including the United States. Speaking of OLED TV models, prices start at $1,199.99 (for the 48-inch S85H). The Micro RGB TV starts at $1,599.99 (for the 55-inch R85H), while the Neo QLED TV starts at $599.99 (for the 43-inch QN70H). You can also look for larger screen options, but you will need to pay more.

The newly launched models should give fans a more immersive way to watch soccer at home. In fact, they could be a great choice for the FIFA World Cup 2026, which starts on June 11.