Samsung Rethinks AI Strategy, Shifts Focus from Gauss to External Solutions

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Just over a year after launching its in-house generative AI model, Samsung Gauss, the Korean tech giant may be shifting its focus. Instead of making large investments to improve Gauss, the company plans to integrate external solutions like OpenAI’s ChatGPT. This decision comes after Chairman Lee Jae-yong’s recent meeting with OpenAI CEO Sam Altman, which reportedly influenced his perspective on external AI adoption.

Samsung shifts focus toward ChatGPT and other external AI models

Samsung has traditionally limited its use of external AI due to security concerns, but Lee’s directive signals a new direction. According to industry reports, Samsung’s management has instructed the semiconductor division (DS) to prioritize integrating external AI into its operations. This shift is expected to start with semiconductor manufacturing and gradually expand across all business units.

The goal is to leverage AI for real-time process monitoring, defect prediction, and yield improvement. By applying machine learning and deep learning algorithms to sensor data, Samsung aims to enhance predictive maintenance, reduce defects, and minimize downtime. Additionally, external AI is expected to strengthen demand forecasting and inventory management amid rising global supply chain volatility.

This is despite Samsung having an in-house AI model. The company developed Gauss with a strong emphasis on security, but it has now been deprioritized. While Gauss remains in use for internal productivity enhancements, its role in Samsung’s long-term AI strategy appears to be shifting. The firm might have recognized the challenges of competing at the same pace as its fast-growing rivals solely with internal development.

“Samsung Electronics is using its own generative AI to improve productivity,” a Samsung official confirmed. “We are also considering ways to advance the use of AI, including external generative AI.” ChatGPT should be one of the top contenders for Samsung’s external AI models. The plan might be to gradually expand the use of AI models beyond the semiconductor sector, tapping the smartphone, home appliance, and network businesses.

Samsung’s ultimate goal is to accelerate innovation and deliver cutting-edge AI-powered features to consumers faster through open collaboration rather than an isolated internal approach. The company aims to position itself more competitively in the evolving AI landscape.

Written by

Sumit Adhikari

Sumit, a life-long Samsung user, is passionate about technology and has been professionally writing on tech since 2017. He’s a mathematics graduate by education and enjoys teaching basic mathematics tricks to school kids in his spare time. Sumit believes in artificial intelligence and dreams of a fully open, intelligent and connected world.

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