Samsung’s Q1 2026 Tells a Worrying Story for Galaxy Watch

Samsung’s Galaxy Watch lineup is not exactly off to a flying start in 2026. While the broader smartwatch market is picking up pace again, Samsung seems to be swimming against the tide. Latest figures from industry paints a rather grim picture for the company’s performance in the first quarter of the year (Q1 2026) globally.

Galaxy Watch struggles continue as competition heats up in Q1 2026

According to Counterpoint Research, global smartwatch shipments grew by 4% year over year in Q1 2026. That rebound comes after a sluggish 2024 and is largely fueled by premium devices offering more advanced health tracking and smarter features. Unfortunately for Samsung, it didn’t ride that wave alongside its biggest rivals this quarter.

Instead, Samsung’s Galaxy Watch shipments took a sharp hit in Q1 2026, dropping by 28% compared to the same period last year. That decline dragged its global market share down from 7% in Q1 2025 to just 5% in Q1 2026. It’s a noticeable stumble in an otherwise growing segment.

Meanwhile, competitors had a much better run. Apple continued to dominate with strong growth, boosted by demand in China and Europe as well as its refreshed lineup. Chinese brands like Huawei, Xiaomi, and even kids-focused imoo also posted gains.

What’s interesting is that the smartwatch market itself is evolving quickly. Counterpoint notes that average selling prices are climbing as brands pack in more sophisticated sensors, AI-driven features, and deeper health insights. Consumers, especially in emerging markets like India, are increasingly leaning toward higher-end models instead of basic ones.

Looking ahead, Samsung does have a chance to turn things around. Galaxy Watch 9 and Galaxy Watch Ultra 2 are coming soon, but the road ahead won’t be easy. With intensifying competition and shifting consumer expectations, Samsung will need more than incremental upgrades to get back in the race.