Samsung Nails It with Galaxy Z Fold 7 — Young Men Can’t Get Enough

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Samsung’s latest foldables are off to a blazing start in South Korea, with the Galaxy Z Fold 7 emerging as a surprise cultural trendsetter. For the first time in the foldable history, the Fold model is outselling its clamshell counterpart. Surprisingly, the reason appears to go beyond hardware specs. The Fold 7 is quickly becoming a status symbol among young Korean men.

Galaxy Z Fold 7 is a big hit among young men in Korea

According to a report from Yonhap News, a striking 83% of Galaxy Z Fold 7 buyers in South Korea are men, with most of them in their 20s and 30s. The Flip 7, meanwhile, saw particular interest from female buyers. 57% of pre-orders for the new clamshell foldable in Samsung’s homeland came from women.

The Korean firm recently revealed that combined pre-orders for the new foldables have already crossed one million units. The company received 1.04 million pre-orders for the Fold 7 and Flip 7 in its home country by Monday. It broke the previous record of 1.02 million set by the Galaxy Z Fold 5 and Flip 5. The sales split makes for an even interesting takeaway: 60% of pre-orders were for the Fold.

As mentioned above, the Fold model has outsold the Flip for the first time ever. The popularity of the Galaxy Z Fold 7 among young Korean men suggests Samsung has done something really right this year. The new Fold is slimmer and lighter — it finally feels like carrying a regular phone when folded, giving you a tablet experience when unfolded.

Earlier models were too bulky and heavy, with a taller cover screen. The Galaxy Z Fold 7 addresses all of these pain points, and despite its high price tag, consumers are embracing it as a premium tech statement. If the South Korean sales trend is any indication, the Fold 7 may soon become the definitive foldable, not just in tech specs, but in social cachet.

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Written by

Sumit Adhikari

Sumit, a life-long Samsung user, is passionate about technology and has been professionally writing on tech since 2017. He’s a mathematics graduate by education and enjoys teaching basic mathematics tricks to school kids in his spare time. Sumit believes in artificial intelligence and dreams of a fully open, intelligent and connected world.

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