Samsung Frame TV Drops To Only $397 In Rare 33% Discount

by David Buliga | Apr 30, 2026 | Deals, TV, TV / Display, TVs

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April 30, 2026 • 2 min read

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In this article

This TV becomes part of your room
Where to Buy
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For those who don’t know, Samsung’s The Frame series isn’t a typical TV lineup. The Frame is built around one core idea: a TV that doesn’t look like a TV. Unlike normal TVs, The Frame is designed to blend into your room like a painting. When it’s off, it becomes art, and when it’s on, it behaves like a premium QLED TV.

The Frame lifestyle TVs don’t usually get big discounts, but this Woot deal is one of the exceptions. Right now, the 32-inch Samsung The Frame LS03C is down to $397.99, from a reference price of $597.99. That’s a 33% discount, which is pretty solid for a TV that’s more about the aesthetics.

This TV becomes part of your room

When you’re not watching something, it turns into art. With Art Mode, the screen displays paintings, photos, or your own images instead of going back. Thanks to the built-in motion sensor, it turns on when you walk in and off when you leave. As a result, it actually feels like a real frame on your wall. From the Art Store, you also get access to thousands of artworks available. This is great if you want to expand beyond your own photos.

WHAT A DEAL!

Samsung The Frame (LSO3C)

A sharp 32″ QLED TV with Quantum HDR that doubles as a clean-looking digital art frame when idle.

View on Woot

Even though design is the main focus, the hardware is still solid. The main highlight, in my opinion, is the matte anti-reflection display, which reduces glare. Because of this, the screen actually looks like a painting. It packs a 32-inch QLED FHD panel, with 100% color volume with Quantum Dot, HDR support, a Slim Fit Wall Mount included, and One Invisible Connection cable. The Slim Fit Wall Mount keeps the TV tight to the wall. Similarly, the One Connect-style cable setup reduces clutter.

You also get a bunch major streaming apps, Alexa built-in, and easy casting and content access. If we also count the lifestyle-focused features like customizable bezels (changing the frame color), a modern, slim design that sits flush to the wall, and the ability to upload your own photos via phone or USB, it becomes even more appealing. At nearly $600, The Frame can feel like a niche product. But at $397? It starts making a lot more sense.

Amazon$397.99Buy Now

Written by

David Buliga

David Buliga is a Romanian writer at SammyGuru, where he covers the Samsung and Android ecosystem with a focus on apps, software features, and the trends shaping how we actually use our devices — from Galaxy Watch apps to One UI 9, plus the occasional opinion piece. He joined SammyGuru in 2026 after previously creating entertainment content on YouTube, producing animations and gameplay videos. Currently pursuing a Bachelor's degree in Applied Electronics and Telecommunications, David is passionate about consumer technology and enjoys getting under the hood of smartphones to see what makes them tick. Outside of tech, he loves listening to music, reading books, photography, and exploring the random ideas that often inspire his next story.