Samsung May Be Planning Some Big Changes for Its 2026 OLED Lineup

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Samsung usually kicks off each year with a fresh batch of TVs at CES in Las Vegas, and 2026 doesn’t look like it’ll be any different. In fact, the company is gearing up to host one of its biggest CES exhibition spaces ever. With the event not too far off, we’re hearing about Samsung’s plans for its 2026 OLED TV lineup.

Here’s what Samsung plans to bring with its 2026 OLED lineup

Early traces of Samsung’s 2026 OLED lineup have already surfaced, giving us a decent idea of what to expect. The folks at FlatpanelsHD dug up information from Samsung’s own parts database, where model identifiers for the 2026 OLED lineup — S95H, S90H, and S85H — have been spotted. These replace the 2025 S95F, S90F, and S85F. This suggests Samsung is skipping the letter “G” entirely for its upcoming lineup.

The size options listed so far range from compact 42-inch models to massive 83-inch variants, although the absence of a 55-inch S95H has raised a few eyebrows. That gap could simply be due to missing entries rather than an intentional omission, so it’s too early to assume Samsung is ditching a popular size. The source agrees, too.

Interestingly, Samsung has filed new trademarks in the US

Alongside the OLED leaks, Samsung has also filed new trademarks in the US that hint at a broader branding refresh. Names like Neo mini LED, Neo UHD, and Neo Micro RGB have all been registered recently. Samsung currently markets its mini-LED TVs as Neo QLED. But the new trademarks suggest the company may be looking to reposition the lineup to better align with the growing recognition of “mini-LED” branding.

With CES 2026 barely a month and a few days away, it won’t be long before everything becomes official. Until then, it’s best to take all of this with a small pinch of salt. Whatever happens, we’ll be on the ground at the exhibition to bring you everything as it unfolds.

Written by

Abhinav Anand

Abhinav Anand is the News Editor at SammyGuru and a technology journalist based in New Delhi. Before joining SammyGuru, he contributed to numerous outlets, including Android Headlines, ExtremeTech, The Mac Observer, Financial Express, Economic Times, iGeeksBlog, KnowTechie, PhonesWiki, SlashGear, and more. You can reach him at [email protected].

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