Your Samsung TV May be Tracking Your Screen — Here’s How to Stop it

Your Samsung smart TV might be doing more than just showing content. Depending on how you have configured certain settings, it could also be quietly tracking what’s on your screen. In fact, every smart TV, regardless of brand, can read your screen and send information to the manufacturer; multiple studies have confirmed this. Thankfully, you can stop this — here’s how.

Your TV company knows what you watch

The feature responsible is called Automatic Content Recognition (ACR). It’s built into many modern smart TVs, including models from Samsung. Think of it like Shazam, but instead of identifying songs, it identifies whatever is playing on your screen. Your TV takes tiny snapshots of what’s being displayed, creates a digital “fingerprint,” and sends that data to company servers.

The system then matches it against a database to figure out exactly what you’re watching. While the TV does not send actual images or screenshots — just the fingerprint data — it is still enough to track your viewing habits in detail. By understanding exactly what you watch and when, TV makers can build detailed profiles and sell targeted advertising. For many companies, this has become a major source of revenue.

What’s scarier is that this tracking happens very frequently. Samsung TVs were found to send this data roughly every minute, while LG TVs did it as often as every 15 seconds. Even more surprisingly, this doesn’t just apply to built-in apps like Netflix or YouTube. The tracking also works when you’re using external devices, like a laptop, gaming console, or set-top box connected via HDMI.

In other words, your TV isn’t just monitoring its own apps; it can recognize almost anything shown on the screen. There have already been legal consequences for companies, and some of them have responded by adjusting or limiting their data collection. Samsung recently did something similar, but it hasn’t entirely stopped the practice, at least not globally.

How to stop your smart TV from tracking your screen

Most users aren’t aware of this because ACR is usually turned on by default during setup. It’s often buried inside long “Terms and Conditions” that people quickly accept without reading. Researchers themselves noted that the average user likely has no idea this feature exists or that it can be turned off.

The good news is that you can turn this feature off fairly easily. On Samsung TVs, the setting is usually called “Viewing Information Services.” To disable it:

• Go to Settings
• Open General & Privacy
• Tap Terms & Privacy
• Turn off Viewing Information Services

Other brands have similar settings, though the name may vary.

It’s also worth checking this setting after software updates, as some users report that updates can reset privacy preferences. For extra peace of mind, you can disconnect your TV from Wi-Fi entirely and use an external streaming device instead. Just keep in mind that some TVs may store data locally and upload it later when reconnected. If you must connect your TV to Wi-Fi, regularly check your settings and ensure ACR is turned off.