Samsung 2026 OLED TV Prices Revealed for Europe

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Samsung’s 2026 OLED TVs were first unveiled earlier this year at CES 2026, where the company showed off its next-gen TV lineup focused on design, brightness, and AI features, of course. After the initial launch in the US earlier this month, we now finally have pricing for Europe.

So how much do Samsung 2026 OLED TVs cost in Europe?

Samsung’s latest 2026 OLED TV lineup includes both the S95H and the more premium S99H, with prices starting at €2,299 and going all the way up to €8,799 in Europe. Of course, the more you pay, the better model you get. 

The S95H is the traditional flagship OLED, while the S99H targets a more premium, design-focused audience. The S99H features a more pronounced metal frame and a lifestyle-oriented approach, while the S95H leans more into performance and mainstream flagship appeal. Here’s how the 2026 OLED lineup is priced in Europe and what display panels they are using:

S99H OLED TV

• 55-inch (QD-OLED): €3,099
• 65-inch (QD-OLED): €4,299
• 77-inch (QD-OLED): €5,799
• 83-inch (OLED): €8,799

S95H OLED TV

• 48-inch (OLED): €2,299
• 55-inch (QD-OLED): €2,899
• 65-inch (QD-OLED): €4,099
• 77-inch (QD-OLED): €5,599

Packed with flagship features

These TVs aren’t just expensive for no reason. Across both models, you’re getting 4K panels with Glare Free coating, up to 165Hz refresh rate, HDR10+ Adaptive and Gaming, AMD FreeSync Premium Pro and Nvidia G-Sync, Dolby Atmos and Object Tracking Sound+, and Samsung’s NQ4 AI Gen3 processor.

On top of that, both TVs come with the latest One UI Tizen, based on Tizen OS 10, and will receive up to 7 years of software update support.

In the US, Samsung is bundling discounts on its Q-series soundbars, including up to $1,000 off the HW-Q990F, $500 off all-in-one models, and smaller discounts on other Q-series setups.

Written by

David Buliga

David Buliga is a Romanian writer at SammyGuru, where he covers the Samsung and Android ecosystem with a focus on apps, software features, and the trends shaping how we actually use our devices — from Galaxy Watch apps to One UI 9, plus the occasional opinion piece. He joined SammyGuru in 2026 after previously creating entertainment content on YouTube, producing animations and gameplay videos. Currently pursuing a Bachelor's degree in Applied Electronics and Telecommunications, David is passionate about consumer technology and enjoys getting under the hood of smartphones to see what makes them tick. Outside of tech, he loves listening to music, reading books, photography, and exploring the random ideas that often inspire his next story.

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