Samsung’s Galaxy S24 series performed exceptionally well last year, achieving a 19% sales increase over the S23 lineup. The company sold over 37 million Galaxy S24 units in 2024, compared to 31 million Galaxy S23 units in 2023. Now, Samsung is setting even higher expectations for the Galaxy S25 series, with a reported sales target of 40 million units.
Samsung aims to sell over 40 million Galaxy S25 phones globally this year
TF International Securities analyst Ming-Chi Kuo, known for his smartphone industry insights, recently revealed Samsung’s Galaxy S25 sales target for 2025. The company aims to sell over 40 million units of the S25, S25+, and S25 Ultra combined worldwide. Kuo suggests that Qualcomm’s Snapdragon 8 Elite chipset could play a key role in helping Samsung reach this goal.
All three Galaxy S25 models run an overclocked version of the latest Qualcomm processor. Since Snapdragon chips have a solid reputation in the market, people might be tempted to upgrade to the Galaxy S25. Last year, Samsung shipped the S24 Ultra with a Snapdragon processor globally but the S24 and S24+ used its in-house Exynos 2400 in most markets.
For years, Exynos chips have underperformed their Snapdragon counterparts. Samsung has closed the performance gap to some extent in recent years, but many fans have lost faith in Exynos. With no Exynos-powered Galaxy S25 this year, the company might register a growth in sales, potentially reaching 40 million shipments. The Ultra is likely to account for almost half of that.
The new flagships saw strong pre-orders in several global markets. However, it’s still very early to say if Samsung will achieve its Galaxy S25 sales target for the year. The Trump administration’s “America first” trade policies could lead to a price increase for Galaxy phones in the US. If that happens, Samsung will have its task cut out to hit the target.
