Samsung Expands Art Store With Help From Minted

Samsung keeps adding couple of artworks every now and then to the Art Store which you can display on a compatible TV. Now, Samsung is partnering with Minted to bring more artwork from independent artists to its TVs. The update builds on the “Frame It” art challenge the two companies co-hosted back in December 2025.

Samsung Art Store brings new creations from Minted artists

The winning entries from that contest will now roll out on the Samsung Art Store through 2026. The top five include Autumn River by Wendy Keller, Winter’s Quiet Return by Carol C. Young, County Line Up by Kamala Nahas, Apple Tree by Wendy Keller, and Misty Valley by Melanie Severin.

Minted’s artwork isn’t new to Samsung’s platform. It has been part of the Art Store since 2019. The difference this time is that these pieces were created specifically for Samsung’s Frame TVs. That gives them a better fit for the display format and how the TVs are meant to be used.

Samsung will add 180 artworks in total

In total, Samsung will add 180 artworks from 98 artists who took part in the challenge. These will appear in curated collections across different themes and seasons, instead of being released all at once.

Samsung and Minted are also continuing to support contributors through cash rewards and commissions. Prize money for the contest ranged from $2,000 to $750, while selected entries also receive ongoing earnings based on sales.

The Art Store itself is no longer limited to The Frame lineup. Samsung has been expanding access to other TV models, including Neo QLED and newer display categories. Still, The Frame series remains central to the experience, with features designed to present artwork in a more natural way.

“By expanding our partnership with Minted through the ‘Frame It’ Art Challenge, we are deepening our commitment to championing independent artists and bringing fresh, exclusive perspectives to Samsung Art Store users worldwide,” said Daria Greene, Global Head of Content & Curation at Samsung.

“Minted exists to empower independent artists and create meaningful economic opportunity for creatives around the world. This co-hosted challenge marks an exciting evolution of our partnership, now in its eighth year—unlocking new pathways for our artists to reach millions of homes globally through Samsung’s innovative platform and reimagining how art is discovered, experienced and engaged with every day,” said Brady Wood, Chief Commercial and People Officer at Minted.