Galaxy S26 Ultra Ad Teases The Devil Wears Prada 2 with AI Twist

Samsung has released a new ad campaign for its latest flagship phone, the Galaxy S26 Ultra. The ad spotlights the phone’s AI search feature while also teasing the upcoming film The Devil Wears Prada 2. The idea is to show people how the new technology can speed up searches in high-pressure situations.

Samsung highlights the Circle to Search on the Galaxy S26 Ultra

The Devil Wears Prada 2, a fashion film, will hit theaters on May 1, 2026. Samsung is using the movie’s high-stakes fashion setting to promote the Galaxy S26 Ultra (review). The company recently posted a video on its official YouTube channel titled “The Devil Wears Prada 2 | Galaxy S26 Ultra | Samsung.”

As you can see in the video, the boss assigned an assistant the task of finding a specific fashion item. However, the challenge is that there is very little time and only a visual reference to work with. While traditional search methods, such as typing long descriptions, may do the job, they can take too long.

The assistant turns to the Galaxy S26 Ultra and triggers Google’s Circle to Search feature. She simply circles the item in an image on screen. The phone recognizes the product within seconds and displays relevant results. This shows how quickly you can find what you are looking for using an AI tool.

With the Galaxy S26 series, Samsung makes searching for information easier than ever. The lineup features an upgraded Circle to Search that supports multi-object recognition. As a result, you can see multiple parts of an image at the same time. For example, if you circle an outfit on screen, the feature lets you explore everything from shirts to shoes in one search.

The Galaxy S26 and Galaxy S26+ are now available for purchase with $100 and $175 discounts, respectively. Meanwhile, Samsung is running attractive bundle offers with the Galaxy S26 Ultra.