Samsung to Adopt External AI Tools to Improve Productivity

Samsung is gearing up to introduce external generative AI tools for employees in its Device eXperience (DX) division. This will allow employees to use both in-house AI systems and leading global AI platforms, helping to improve productivity and decision-making speed. The company plans to announce the rollout in June 2026.

Samsung aims to improve productivity with external AI tools in the DX division

Ahead of the rollout, Samsung is reviewing operating policies for the safe use of external generative AI tools within the DX division. The company already conducted a proof-of-concept test for 2,500 employees. During the test period, it allowed the employees to use popular AI chatbots such as ChatGPT, Gemini, and Claude.

It is worth mentioning that Samsung will retain its in-house generative AI system, Gauss, within the division. The company will basically adopt a two-track system, advancing Gauss while also using external AI tools in tandem. The goal is to support product and service planning as well as global marketing and communication. Moreover, it will handle business needs in multiple languages while analyzing market and customer data.

Samsung will allow access to external AI tools only to employees who complete training. This could reduce the risk of data leaks and the misuse of sensitive information. By bringing more AI tools into its business unit, the Korean firm appears to be narrowing the AI utilization gap with global competitors.

Back in 2023, Samsung imposed a ban on the use of external generative AI tools within its business units. This came after concerns emerged that employees had accidentally shared confidential information. However, in 2025, the company re-authorized the use of ChatGPT within divisions such as Samsung SDI and Samsung Display under tight security rules and specific protocols

Now, Samsung is expanding the controlled use of external generative AI tools to its DX division. Meanwhile, the company plans to make AI-driven factories across its global production network by 2030.