Apple sold big promises when debuting the iOS 18, which could come featuring a bunch of innovative Apple Intelligence features. That seemed like a major leap for Siri. A few months later, Apple seems to be on the same page where it began. Siri continues to lag behind the competitors such as Google.
Apple seems too behind in the AI race now, compared to Samsung
A few days ago, Bloomberg reported that Siri’s AI overhaul might not arrive until 2027. More specifically, it was Mark Gurman writing so. A highly reliable Apple reporter with a strong track record. “People involved in Apple’s AI work say its foundational and large language models — the basis for its homegrown AI features — are reaching their limits,” says the report.
That’s a troubling sign for Apple. While iOS 18 gets some bring some AI-powered features, they are little more than surface-level improvements rather than a true overhaul. Our friends at XDA don’t approve of Apple Intelligence — in its current state — either. If Gurman’s report is accurate, Apple’s real AI revolution is still years away. That’s not just bad news for Siri — it’s bad news for Apple’s entire ecosystem. Frankly, this doesn’t bode well for Apple.
Samsung and Google aren’t waiting around. They’re already refining AI capabilities with each new release, ensuring that their assistants and AI-driven features continue to improve. Google’s Gemini AI is already deeply integrated into Galaxy phones (and Androids in general). Samsung’s Galaxy AI is making waves with AI-powered text summaries, smart photo editing, and much more. Meanwhile, Apple is still trying to figure out how to make Siri catch up. I don’t want to discuss how Apple’s Image Cleanup tool doesn’t even come close to Galaxy AI’s Object Eraser.
This raises a bigger question: Can Apple still afford to take its time? Historically, Apple has been known for waiting until technology is mature before integrating it into its products. But in the AI race, waiting too long means falling behind. If AI truly is the future of smartphones, Apple needs more than just incremental updates. It needs a bold strategy to ensure its AI offerings aren’t outdated before they even launch.
