As of March 2026, Samsung has been the world’s No. 1 TV brand for 20 consecutive years, holding the top spot since 2006. In January 2026, Sony announced plans to merge its TV and home audio systems with TCL, which will own 51% of the new company. Samsung...
Samsung is no stranger to legal battles in the TV market, with disputes over trademarks and display technology. The company recently won a legal battle in Germany against Chinese TV maker TCL. The court ruled that TCL misled consumers by advertising some of its TVs as...
Samsung has long been the dominant force in the global TV market, and for as long as over two decades. But December 2025 brought an unusual twist, according to the latest data from Counterpoint Research, TCL overtook Samsung in global TV shipments for the month. This...
Sony has confirmed plans to spin off its TV and home audio business into a new joint venture where TCL will take the driver’s seat. Under the agreement, TCL will own 51% of the new company, while Sony will keep a 49% stake, effectively handing operational control to...
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