At CES 2025, Samsung is introducing a new wave of AI-powered screen technology with Vision AI at its core. The company announced upgrades for all its TV models, including Neo QLED, OLED, QLED, and The Frame. Leading the lineup is the Neo QLED 8K QN990F, its most advanced TV yet. There’s also a new The Frame Pro, as Samsung aims to transform home entertainment and smart living with smart, adaptive screens for all.
Enjoy next-level entertainment with Samsung’s Neo QLED 8K QN990F
Equipped with the latest NQ8 AI Gen3 Processor, the Neo QLED 8K QN990F is the most advanced TV Samsung has ever made. It delivers top-notch performance with AI-driven features that enhance picture quality, sound, and overall viewing, all in a sleek design. The TV boasts 8K AI Upscaling, enhancing lower-resolution content for incredible detail, complimented by Auto HDR Remastering for lifelike colors and contrast.
Adaptive Sound Pro optimizes audio for clear and immersive sound experiences that make content consumption more enjoyable. Moreover, the built-in AI Mode automatically adjusts pictures and sounds based on the room and content, so you don’t have to manually fine-tune everything. With its ultra-slim design, the Neo QLED 8K QN990F combines cutting-edge performance with elegance, elevating both style and functionality.
The Frame Pro: Art meets technology
Samsung’s The Frame TV has been one of the most popular lifestyle TVs. Its unique design allows it to seamlessly blend in with home decor and look like wall art, while still offering a premium TV experience when needed. At the CES 2025 First Look event, the company announced an upgraded version of this TV: The Frame Pro.
Powered by the NQ4 Gen3 AI Processor, the new model pairs advanced Neo QLED technology with stunning art display capabilities. It features brighter colors and deeper contrasts and offers Wireless One Connect for seamless integration into any space. Samsung also announced The Frame as the official art display partner of Art Basel.
Coinciding with the launch of The Frame Pro, Samsung expanded its Art Store. It offers over 3,000 artworks from renowned institutions like MoMA and the estates of Magritte and Basquiat. Now available on Neo QLED and QLED TVs, more users can turn their screens into art galleries following this expansion.
“As our mission is to power the world of art, having Samsung as our official global display partner is helping us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways,” said Hayley Romer, Chief Growth Officer at Art Basel. “Through The Frame and the Samsung Art Store, art lovers can bring world-class works into their homes, transforming how they engage with and appreciate art.”
Beyond the new flagship TVs, Samsung debuted The Premiere 5 and the MICRO LED Beauty Mirror at the CES 2025. The new interactive triple-laser projector redefines home entertainment with touch capabilities and creative projection features. The beauty mirror combines advanced display tech with personalized skincare insights, offering tailored beauty recommendations.
