Samsung is proving it not only dominates TVs globally, but is also a powerhouse in the audio market. Well, actually both of them go hand in hand, and luckily, Samsung brings the best of the same worlds. Samsung has officially been named the world’s top soundbar brand for the 11th year in a row.
For 11 years, Samsung’s soundbar streak is loud and hitting the right notes
According to data from market research firm FutureSource Consulting (via a press release), Samsung held a 20.1% share of global soundbar revenue and 18.4% of total sales volume in 2024. The company has maintained the number one spot since 2014, and shows no signs of slowing down.
One of the key reasons behind this success is the seamless way Samsung’s soundbars work with its TVs. The immersive audio experience, paired with smart features and sleek design, makes Samsung’s lineup a go-to choice.
In particular, the 2024 flagship HW-Q990D model received strong praise for its performance. It features Samsung’s signature Q-Symphony technology. That syncs audio from the soundbar and TV speakers for a richer, more layered sound. It also uses AI-powered audio optimization to adapt the sound based on the room and the content being played. In case you want to buy it, it’s down to $1,499 on Samsung.com, saving you $500 off MSRP.
“We’re proud to be recognized as the global leader in soundbars for 11 consecutive years and believe this honor is a testament to our commitment to delivering premium audio experiences,” said Samsung’s EVP of visual display business, Hun Lee. “We will continue to push innovation forward, enhancing both sound quality and usability to create an even more seamless and immersive home entertainment experience.”
