2024 will go down in tech history as the year AI became the buzzword for smartphones. Samsung’s rollout of AI features with One UI 6.0 and Apple finally unveiling Apple Intelligence with iOS 18 certainly turned heads and impressed many buyers. However, a recent survey tells a different story.
A survey says 73% of iPhone users and 87% of Galaxy users don’t feel AI is much needed
The figures are as shocking to me as they would be to you. It feels like my whole perspective has been turned upside down, especially since I’ve watched many friends get swept up in the excitement of using genAI. But then again, maybe I’m just rubbing shoulders with folks who care more about AI running on their iPhone or Galaxy than anything else.
A Smartcell survey reveals that smartphone users are generally dissatisfied with AI features. They believe AI features add little or no value to their daily lives. Of course, this can vary from person to person. But from where I stand, the Circle to Search feature is amazing.
1 in every 6 iPhone users wouldn’t mind switching to Galaxy for better AI features
The icing on the cake of this report is that 1 in every 6 iPhone users wouldn’t mind switching to a Galaxy if it offered better AI features. However, the tables are turned when it comes to brand loyalty. According to the survey, Galaxy users are more committed to their brand than Apple users, with only 9.7% willing to switch to iPhones for better AI features, compared to 16.8% of iPhone users.
When it comes to paying for AI features, most users simply don’t want to. According to a survey, about 86.5% of iPhone users who use AI and 94.5% of Galaxy users wouldn’t pay for it. However, iPhone users are more likely to pay for AI features. Specifically, 11.6% of iPhone users are willing to pay for AI features, compared to just 4% of Galaxy users.
Additionally, iPhone users seem to be more interested in AI than Galaxy users. Nearly 48% of iPhone users stated that AI features were an important factor when choosing a new phone. Meanwhile, only 23.7% of Galaxy users felt the same way.
