Last year, Samsung saw a decline in its global market share across multiple business segments, including smartphones and DRAM chips. However, that may not be the case this year, at least for the memory and MX division. Experts predict that the recent rise in demand for the Galaxy S25 smartphones and DRAM chips could help Samsung earn more profits in 2025.
Samsung could see a big jump in profit from the Galaxy S25 and DRAM
Research firm Hana Securities predicts that Samsungโs memory division will achieve KRW 25.2 trillion (roughly $18 billion) in operating profits this year, which is a 34% increase from the previous year. On the other hand, the MX division is on track to surpass KRW 5.1 trillion (roughly $3.5 billion) in operating profit. Because of this, the Research firm also increased its overall profit estimate for Samsung to KRW 36.5 trillion (roughly $25 billion), which is 6% higher than its previous estimate.
It is worth noting that while both the memory division and the MX division will see growth in Q2 2025, the MX divisionโs profit will gradually start to decline due to the US governmentโs tariff impositions. Earlier, the research firm predicted that the memory divisionโs operating profit would decline in the first quarter of 2025, which later turned out to be wrong. This is due to higher DRAM shipments and growing demand for the flagship model.
Samsung has increased the prices of DRAM and NAND flash memory by 3โ5%. Some customers fear future US tariffs on semiconductors under the Trump administration, so they are buying early to avoid possible price hikes later. Market research firm DRAMeXchange said that the price of DDR4 memory chips for regular PCs remained the same at $1.35 for four months in a row. But the price of DDR5 chips used in high-performance PCs and servers went up by 12% to $4.25. On the other hand, prices for NAND flash memory also increased by 9.6%, making it the third month in a row that they have increased.
