Samsung Unveils The Frame TV for Hospitality Spaces

Samsung has unveiled The Frame TV (HL03H), a premium lifestyle television, for hospitality spaces. According to the company, the new TV will improve the guest experience in luxury hotels and premium stays. It will be available worldwide starting in the second half of 2026.

Samsung’s hotel The Frame TV aims to offer premium guest experiences

Samsung’s The Frame TV lineup focuses on seamlessly blending display with premium home decor. The TV shows artwork, photos, and custom visuals when not in use, transforming into a picture frame. Now, the company has brought this concept into the hospitality industry with a dedicated version.

The hotel edition of The Frame TV comes in four sizes: 43, 55, 65, and 75 inches. It offers 4K QLED picture quality for vibrant visuals. Thanks to an anti-glare panel, you get reduced light reflection in bright hotel rooms. Samsung designs the TV with an ultra-slim 27.5 mm frame-style body.

The “Collection Hub” feature lets the TV display artwork, such as paintings and photos, to hotel guests. Samsung also integrated AI-powered Generative Wallpaper and Live Translate features. The former lets guests create custom images and display them on the TV. The latter translates TV content in real time so guests can watch local channels in their native language.

Samsung also offers a custom magnetic bezel system that allows hotels to replace the frame style. As such, TV design matches with different hotel rooms or interior themes. Thanks to Google Cast and Apple AirPlay on TV, guests can scan a QR code on the TV to continue watching content from their phones or tablets on the big screen.

Furthermore, managers can use Samsung’s LYNK Cloud to manage the status and services of hotel TVs in real time. As of now, the company is showcasing its new hotel version of The Frame TV at the ongoing HITEC 2026 (Hotel Technology Exhibition in San Antonio). If you are a regular user, you can check out Samsung’s 2026 The Frame TV lineup.