Samsung’s 2026 The Frame TVs Now Available in the US

Earlier this month, Samsung made its 2026 The Frame Pro TVs available for purchase in the US. Now, the base 2026 The Frame TVs have hit stateside, giving buyers more fresh options in the lifestyle TV lineup. The latest models are listed on the company’s official store.

Samsung expands The Frame lineup with LS03HE TVs

Samsung’s latest The Frame LS03HE is available in four sizes: 55-inch, 65-inch, 75-inch, and 85-inch. The prices start at $1,199.99 for the 55-inch model. The 65-inch version costs $1,499.99, while the 75-inch model retails at $1,999.99. As for the 85-inch variant, you can buy it for $2,999.99.

All models support bezels, letting you modify the TV frame’s look. These bezels are available in different colors, including Modern Brown, Modern Teak, Modern White, and Sand Gold Metal (for 85-inch only). They are sold separately, with prices starting at $149.99 and going up to $299.99, depending on size.

The TV’s design focuses on a clean wall-mounted look. It features a Slim Fit Wall Mount that helps the TV mount close to the wall, like a real picture frame. Samsung has also improved cable management with new back stoppers. This helps connect or remove cables without taking the TV down.

Thanks to glare-free technology, The Frame TV reduces reflections from lights, making artwork look more natural. It also supports Motion Xcelerator 144Hz and DLG 240Hz. The former delivers ultra-smooth motion, while the latter improves gaming performance when used with compatible PCs.

Furthermore, the TV features Vision AI Companion, letting users ask questions in natural language. The Bixby assistant provides answers to related content to improve the interactive experience.

Needless to say, Samsung Art Store remains the key feature of the latest The Frame TV. It now offers more than 5,000 artworks from over 800 artists. The collections come from institutions like MoMA and Art Basel, so you can transform your TV into a digital art gallery.