Samsung Launches Galaxy A57 and A37 in the US, But Wants You to Buy S25 FE

Samsung has launched the Galaxy A57 and Galaxy A37 in the US, expanding its mid-range lineup for 2026. On paper, both devices aim to offer a balance of features and affordability. However, with a new deal in play, Samsung’s own Galaxy S25 FE is now a far more compelling option. There’s no reason why one should buy the new Galaxy A models.

Galaxy A57 and A37’s pricing makes things awkward

The Galaxy A57 starts at $549, while the Galaxy A37 comes in at $449. The devices already arrive with higher price tags than their predecessors, lowering their appeal. But things get more interesting when you look at the Galaxy S25 FE’s current price. A limited-time offer has dropped the Fan Edition model to just $499 from its original price of $649.

That changes everything. For just $50 less than the A57 and only $50 more than the A37, you can get a device that sits much higher in Samsung’s hierarchy. The Galaxy S25 FE outclasses the A57 in every meaningful way. It offers a more powerful processor, better camera hardware, improved build quality, and longer software support. You also get enhanced Galaxy AI features and a flagship-grade display experience.

Simply put, the Galaxy A57 struggles to justify its existence when the S25 FE is available for less. The gap becomes even harder to ignore when you look at the Galaxy A37. At $449, it’s not cheap enough to stand out, especially when a significantly more capable phone is available for just $50 more.

By launching the Galaxy A57 and A37 alongside a discounted S25 FE, Samsung effectively gives consumers a clear choice, one that heavily favors the latter. If you have around $500 to spend on your next Galaxy phone, the S25 FE is the only way to go, unless you get massive discounts on the new Galaxy A models.

Unmissable deal! Galaxy S25 FE No better Galaxy phone at $499 View on Samsung