Samsung’s 2026 OLED TVs and Frame Pro Finally Go on Sale

Samsung has expanded its 2026 TV lineup with refreshed OLED models and an updated Frame Pro series. After showing these TVs at CES earlier this year, the company is now opening orders for most models, bringing a few upgrades and some noticeable design tweaks.

Samsung unveils latest The Frame Pro and 2026 OLED TV lineup

Starting with the latest The Frame Pro, Samsung has added a new 55-inch size, joining the 65, 75, and 85-inch variants. It still uses a Neo QLED panel with improved backlighting and keeps support for the Wireless One Connect box to cut down on cable clutter. There’s also a small but useful addition this year: eARC support on one of its Micro HDMI ports.

Samsung’s 2026 OLED lineup brings more meaningful updates. The flagship S95H gets a new “FloatLayer” design with a slim metal bezel that sits flush against the wall, so it looks more like art than a TV. It also gets access to Samsung’s Art Store for the first time on an OLED model.

Across the S95H and S90H, Samsung is pushing brighter panels with OLED HDR Pro and HDR+ upgrades, along with glare reduction aimed at better visibility in bright rooms. Gaming is still a priority, with support for high refresh rates, NVIDIA G-Sync, and AMD FreeSync Premium Pro.

Pricing and availability

Pricing for Samsung’s 2026 TV lineup starts at $1,200 for the 48-inch S85H OLED. The mid-range S90H starts at $1,400, while the flagship S95H begins at $2,500 for the 55-inch model and goes up to $6,500 for the 83-inch version.

The Frame Pro is a bit more affordable this year, priced at $2,000 for the 65-inch, $2,800 for the 75-inch, and $4,000 for the 85-inch. Pricing for the new 55-inch model hasn’t been confirmed yet.