Samsung has been the worldโs leading TV manufacturer for 19 years in a row. The company is participating in the 2025 European Tech Seminar in Frankfurt, Germany, showcasing its most advanced AI-powered TV and audio innovations. It is promoting technologies related to AI-powered picture quality, immersive sound, and next-generation viewing experiences. The event starts today, March 18, and will run until March 19.
AI-powered enhancements in Samsungโs 2025 TVs
Samsungโs 2025 TVs bundle a host of AI-driven enhancements that aim to improve user experience. The main innovation is Vision AI, which personalizes how users interact with their screens. Some of the key features include Click to Search, Live Translate, and Quick Remote. Click to Search instantly provides information about on-screen content, while Live Translate offers real-time audio translations for seamless global viewing. Meanwhile, Quick Remote transforms a smartphone into a control hub.
Samsung has also improved multi-device connectivity, allowing users to share content and control multiple Samsung devices seamlessly. Storage Share allows easy file transfers between Galaxy devices and TVs, while Multi Control enables users to operate multiple devices with a single keyboard and mouse.
Next-level display technology
Samsung continues to lead in display innovation with its latest OLED and Neo QLED 4K TVs. Now, the companyโs 2025 OLED TVs feature Glare Free 2.0, which minimizes reflections and provides a crystal-clear and immersive experience. The NQ4 AI Gen3 Processor and 128 neural networks enhance details with AI Upscaling, while OLED HDR technology boosts brightness and contrast.
Speaking of the Neo QLED 4K TVs, these models feature advanced local dimming for deeper blacks and enhanced HDR accuracy. Until now, only 8K models could use the AI Motion Enhancer feature, which offers ultra-smooth visuals. Now, the company has integrated the feature into its 4K models as well.
Expanding lifestyle TVs and advancing immersive audio
Samsung has also expanded the Lifestyle TV Lineup, adding cutting-edge technology with personalized home aesthetics. The Frame Pro, an upgraded version of Samsungโs popular Frame TV, now includes Mini-LED Local Dimming for enhanced brightness and lifelike picture quality. Meanwhile, The Premiere 5 โ a compact and high-quality projector with touch interaction โ makes it ideal for gaming, education, and immersive home entertainment.
Samsung has also redefined home audio with Eclipsa Audio, which is the first IAMF 3D sound technology, developed in partnership with Google. By analyzing environmental reflections, this system optimizes spatial sound to create an immersive surround experience.
โAt Samsung, weโre committed to making all the devices you use smarter and more connected,โ said Benjamin Braun, Samsung Europeโs Chief Marketing Officer. โWhether itโs using Vision AI to automatically optimize your TV settings or AI-powered services to make activities such as search or home management simpler, weโre showing how technology can feel more personal and tangible than ever before.โ
