Samsung has had its fair share of marketing blunders — remember it incorrectly hinted at a Bluetooth S Pen for the Galaxy S25 Ultra a few weeks ago? However, the latest one is a real head-scratcher. Recently, the company teased an all-new “dark and bold” color variant for the Galaxy S25 Ultra, leading us to believe that Samsung was rolling out a fresh color option. But the plot twist — it was all a mistake.
Yes, you read that right. Samsung accidentally teased a non-existent product. The supposed new S25 Ultra color? It’s not in development, it’s not coming to market, and it never was. Someone in the marketing department seemingly went rogue, whipped up some promo images, and let the world believe a new shade was on its way. Sounds stupid? But this is what recently transpired, according to Samsung.
How do you even make this mistake, Samsung?
It’s one thing to have a leak or a rumor spiral out of control, but this came from Samsung itself. A teaser for a color that doesn’t exist? In fact, two separate social media teasers with several hours of gap between them. That’s next-level. Who in the marketing chain saw this and thought, “Yeah, let’s run with it”? This wasn’t just a typo in a press release — someone literally designed, approved, and published promotional content for a product that Samsung had no intention of making.
Or maybe Samsung isn’t telling us the whole story. Sure, there may not be a “Dark and Bold” Galaxy S25 Ultra in development, but what if those promo images weren’t fake? Perhaps they were intended for a different product — like a Galaxy S25 Edge — and someone on the social media team mistakenly labeled them as an upcoming S25 Ultra variant. It’s all speculation, but something about this mix-up feels off. Either way, we’re keeping our eyes peeled.
Plan to buy the Galaxy S25 Ultra? It’s currently down to $999.99 after a flat $300 discount.
