Samsung has been inexcusably slow with its One UI 7.0 update, and users are understandably upset. With the stable release now expected in April or May, speculation about the delay’s cause is running wild. Some believe the company is intentionally holding back the update to push Galaxy S25 sales — but that theory doesn’t add up. Not only would this strategy be completely irrational, but the backlash from these delays is actually driving users away from Samsung, not convincing them to buy an S25.
A delayed One UI 7.0 release hurts Samsung more than it helps
There is no credible evidence to support the claim that Samsung is delaying the One UI 7.0 release to boost Galaxy S25 sales. And that’s because it isn’t. Don’t get us wrong — we don’t excuse Samsung’s delays. The company deserves the criticism it’s getting. One UI 7.0 should have been released by this time. The Korean firm’s communication around the update schedule has been lacking, and users have every right to be frustrated.
However, blaming the delays on a deliberate sales tactic gives Samsung too much credit for a strategy that wouldn’t even work. Frustration over the One UI 7.0 delay is everywhere on social media, with many users openly considering leaving the Samsung ecosystem. And honestly, we don’t blame them. Samsung’s handling of the Android 15 update has been awful. Making users wait until April — potentially even longer for budget models — is completely unacceptable.
If Samsung’s master plan was to increase Galaxy S25 sales by holding back software updates, it’s backfiring spectacularly. Instead of convincing users to upgrade, it’s frustrating them to the point of switching brands entirely. That’s a terrible business strategy, especially when loyalty is already fragile in the competitive smartphone market. No one would buy a Galaxy S25 just to experience One UI 7.0 early, at least no average consumer would.
Another reason why this theory doesn’t make sense is that Samsung has been slow with One UI 7.0 since the beginning, well before the Galaxy S25 series hit the market. It started beta programs in December — in comparison, One UI 6.0 in 2023 hit the stable channel in October. The delays stem from technical issues, not some grand scheme to sell more phones.
A Samsung executive recently revealed that the company wanted to completely redefine the Galaxy experience with One UI 7.0. It has been planning this update for 2-3 years, curating features and enhancements that truly make a difference in how we use our phones. Sure enough, One UI 7.0 feels like a generational leap over One UI 6.1, not another incremental update with a handful of new features.
Galaxy users should ignore conspiracies and demand Samsung to improve its update speed
If anything, Samsung’s biggest mistake here is poor communication and not managing expectations properly. The bottom line is Samsung isn’t delaying One UI 7 to sell more Galaxy S25 units. The delays are frustrating, but they stem from other reasons, not a manipulative sales strategy. The real issue is the firm’s slow update process, and that’s what users should be demanding improvement on — not buying into conspiracy theories that don’t hold up under scrutiny.
